Did you know?
- 884 million people lack access to safe drinking water around the world.
- Hundreds and thousands of children in developing countries, such as Ethiopia and India and in some rural areas in China face the problem of dirty drinking water.
- 1.8 million people die every year and 45,000 children die every day across the world due to water borne diseases like Dengue Fever, Malaria, Cholera, Hepatitis A and Typhoid.
This is a serious issue, something that the whole world has to think about and find remedies for. Appco Group Hong Kong recently launched an effort for Save the Children, in the form of campaign named 'Dirty Drinking Water'. The campaign was launched at Times Square in Hong Kong.
A seven foot by four foot vending machine with dirty water running from a tap was displayed in the event booth and Field Representatives approached the general public with a dirty bottle of water to convey the plight of many children across the developing world. They also presented a comparison between a clean bottle of water and dirty drinking water, aiming to make people understand the difficulties faced by children in developing countries as regards obtaining clean water.
