Appco Group’s Energy division build successive growth strategies

The Energy Division has been one of the foundations that Appco Group has been able to build on during its phenomenal growth over the last 10 years. As many governments have deregulated their utilities sectors, the company has been a key player by providing major Energy companies the most valuable contribution of increased customer acquisition volumes.
Appco Group specialises in face-to-face new customer acquisition in the Energy sector and offers a range of channels including residential door-to-door, business-to-business, in-store, shopping centres and events.
Appco Group has acquired over 10 million new customers over 15 years in 11 countries and has added billions of dollars in value for the clients.

Appco Group: Business models that focus on professionalism

The direct sellers are called out to by Appco Group Chairman Chris Niarchos to move from just pushing sales and customer acquisition and to follow the “brand ambassador” model.

The company strives towards ensuring that Field Representatives are always professional, ethical, and knowledgeable about the client they are representing and remain courteous and polite at all times.

"Our business model has created thousands of jobs and opportunities and that comes with responsibilities, which is why we follow all codes of practice and operate within the law. Unfortunately there are some Organisations who don't operate this way and it is leading the entire industry to be tarnished with the same brush, “says Chris Niarchos, reiterating how Appco Group of companies stands apart.