Tuesday, November 30, 2010

Appco Group supports the world's leading conference on fundraising

Fundraising is an integral part of Appco Group Support, Appco’s Charity Division. This is why the company has agreed to be one of the sponsors for the 30th International Fundraising Congress (IFC).

IFC is the world’s leading conference on fundraising and is renowned for its learning and networking opportunities. The event attracted 900 participants from over 55 countries. As well as to agreeing to support the IFC financially, Martin Gaffney, Appco Group Support’s Managing Director, is hosting Appco's international charity partners at the event to discuss the ways charities can benefit from direct marketing.

“Appco Group Support is the largest face-to-face donor recruitment agency in the world we understand the need for fundraising skills in the Charity Division,” he said.

“Therefore we are extremely proud to be associated with the prestigious IFC, who provide visionary leadership in the field of charitable training, education and dialog."
The campaign supported by Appco Group worked as a survival guide for fundraising leaders with talks on finance and working with donors.

Tuesday, October 19, 2010

Appco Group’s Energy division build successive growth strategies

The Energy Division has been one of the foundations that Appco Group has been able to build on during its phenomenal growth over the last 10 years. As many governments have deregulated their utilities sectors, the company has been a key player by providing major Energy companies the most valuable contribution of increased customer acquisition volumes.
Appco Group specialises in face-to-face new customer acquisition in the Energy sector and offers a range of channels including residential door-to-door, business-to-business, in-store, shopping centres and events.
Appco Group has acquired over 10 million new customers over 15 years in 11 countries and has added billions of dollars in value for the clients.

Thursday, October 7, 2010

Appco Group: Business models that focus on professionalism

The direct sellers are called out to by Appco Group Chairman Chris Niarchos to move from just pushing sales and customer acquisition and to follow the “brand ambassador” model.

The company strives towards ensuring that Field Representatives are always professional, ethical, and knowledgeable about the client they are representing and remain courteous and polite at all times.

"Our business model has created thousands of jobs and opportunities and that comes with responsibilities, which is why we follow all codes of practice and operate within the law. Unfortunately there are some Organisations who don't operate this way and it is leading the entire industry to be tarnished with the same brush, “says Chris Niarchos, reiterating how Appco Group of companies stands apart.

Wednesday, September 29, 2010

Appco Group: Annual Meet held for business development

A six-day event, held at the luxurious five-star Hilton Vilamoura resort in Portugal was a great experience for the world-wide team at Appco Group.
They came together to share their best practises, discuss future strategy, and of course, enjoy some much-needed Rest &Relaxation. Appco Group Chairman Chris Niarchos believes the informal get-together which has proven to be an ideal backdrop for idea-sharing and networking, away from the daily pressures of conducting a business.
He stated that, “Instead of the best of our business being elitist and keeping the secrets of their success hidden, we are very fortunate to enjoy a sharing culture”
With more than 300 delegates from across Europe, Appco Group has proven be a growing business empire.