Appco Group Support representative visits slums in India

Appco Group Support recently sent its representative, Philip Bresser, to visit slums in Chennai, India. This was to see what difference the company's projects for Street Children, run in lieu of a charity partner, were making.

Philip Bresser was impressed. Says he, “In the Western world we have reached the stage where we are used to the luxuries we have around us or that are so easily accessible. We live in a part of the world where we as individuals are empowered to make choices...I visited the Street Children projects of Anbu Illam in Chennai (Madras) South India. The field visit had a significant impact on me. Probably, because it is as confrontational as it can get.”

He inspected each and every detail of the work done by Appco Group. He adds, about what he has seen and observed, “The things I have heard, seen and smelled in the slums and on the streets are very real. The Street Children projects in Chennai are necessary and really tangible. India is a country with a billion registered people and more than a million children are 'living' in the streets in Chennai. By directly supporting the projects in Chennai, we enable a significant 'extra' amount of children in Chennai to get proper shelter, health care, education and to be treated in a human way. We enable them to get into a position where they can make some choices in life as well, just like we do. The visit to Chennai put things into perspective for me”.

Appco Group is winning appreciation from all quarters for the work that it has been doing to slum children in India.

Appco Group making the most of new iPhone application

Appco Group is making the most of its new iPhone application, launched recently.

The application, aptly called Appco App, can be downloaded from www.apple.com/itunes and works on all current versions of the iPhone with the iOS 4.0 itunes software update downloaded. This enables users, in fact everyone associated with the Appco Group to share views, news and ideas. Faster and easier communication on the global level is what takes place, thereby helping direct marketing campaigns go great.

“Though the Appco App currently works only on the iPhone, an iPad version is on its way", says a top executive working with the Appco Group.

Appco Group Finance Meeting a success in itself

The candid discussion held in the Appco Group Finance Meeting hosted by the Appco Group Finance Academy, took an honest and realistic approach to business and finance. The meeting offered advice on efficient techniques to build a financially stable business. Attendees included Managing Directors and Administrators of Marketing Companies affiliated to the Appco Group network.

Appco Group Chairman Chris Niarchos, Appco Group Managing Director Mike Blane and Vice Presidents Simon Murphy and Michael Scully were the key speakers.
Mike Blane, Managing Director, Appco Group commented, “You should have a regular plan where everyone involved is on the same page. Consequently you will find that you can stop problems before they occur.”

Thus the meeting succeeded to help bring in a system in itself and make everybody at Appco Group aware the importance of elaborating the need for financial planning to bring in a sustainable growth for the company.

Appco Group Support massive progression in charity sector

Appco Group and its charity division, Appco group Support has partnered with the major charity organisations in India and this has blossomed into a successful long-term relationship since the campaign launch in 2001.

The direct marketing methodology has indeed helped the client to reach out to ten different cities across the length and breadth of India, with over 325 dedicated fundraisers in the field spreading awareness of the campaign.

Appco Group, India, is dedicated in creating awareness for their client’s noble initiatives all through the country. The FRs has raised over a million charitable donations over the past nine years.

Saiprakash Kuckian, Vice President Appco Group India, Product Head Charity Division states “....Our sole aim is to take this partnership to an extent where one day we will be able to reach every underprivileged child in this country”.

Appco Group supports the world's leading conference on fundraising

Fundraising is an integral part of Appco Group Support, Appco’s Charity Division. This is why the company has agreed to be one of the sponsors for the 30th International Fundraising Congress (IFC).

IFC is the world’s leading conference on fundraising and is renowned for its learning and networking opportunities. The event attracted 900 participants from over 55 countries. As well as to agreeing to support the IFC financially, Martin Gaffney, Appco Group Support’s Managing Director, is hosting Appco's international charity partners at the event to discuss the ways charities can benefit from direct marketing.

“Appco Group Support is the largest face-to-face donor recruitment agency in the world we understand the need for fundraising skills in the Charity Division,” he said.

“Therefore we are extremely proud to be associated with the prestigious IFC, who provide visionary leadership in the field of charitable training, education and dialog."
The campaign supported by Appco Group worked as a survival guide for fundraising leaders with talks on finance and working with donors.

Appco Group’s Energy division build successive growth strategies

The Energy Division has been one of the foundations that Appco Group has been able to build on during its phenomenal growth over the last 10 years. As many governments have deregulated their utilities sectors, the company has been a key player by providing major Energy companies the most valuable contribution of increased customer acquisition volumes.
Appco Group specialises in face-to-face new customer acquisition in the Energy sector and offers a range of channels including residential door-to-door, business-to-business, in-store, shopping centres and events.
Appco Group has acquired over 10 million new customers over 15 years in 11 countries and has added billions of dollars in value for the clients.

Appco Group: Business models that focus on professionalism

The direct sellers are called out to by Appco Group Chairman Chris Niarchos to move from just pushing sales and customer acquisition and to follow the “brand ambassador” model.

The company strives towards ensuring that Field Representatives are always professional, ethical, and knowledgeable about the client they are representing and remain courteous and polite at all times.

"Our business model has created thousands of jobs and opportunities and that comes with responsibilities, which is why we follow all codes of practice and operate within the law. Unfortunately there are some Organisations who don't operate this way and it is leading the entire industry to be tarnished with the same brush, “says Chris Niarchos, reiterating how Appco Group of companies stands apart.